There are numerous strategies for improving search engine page ranks, but none are as effective as using a plan that nurtures improvements in ranking naturally. An organic, natural strategy works because it’s not gaming Google. It isn’t trying to beat the monster. Rather than seeing Google as an enemy to outwit, organic search engine optimization (SEO) sees Google as a suitor to woo.
Here’s how to woo Google as a suitor to your website.
1) Prepare for links that no longer work from outside links.
Create a 404 error page that is optimized for navigation around your website. That means visitors may be less inclined to bounce (something that hurts your rank).
2) Build great content that uses keywords naturally rather than indiscriminately.
Google works best now at a 1-2% keyword density. Delivering a message is like a king in the middle ages. Using keywords is the king’s chief councilor. One ruled, the other advised. Always let the message rule and the keywords inform.
If you study your site’s analytics stats, keywords will inform you regarding content you may need to tweak on your site. Some terms may have high bounce rates. This is something you want to consider carefully. You need to understand why this is happening because bounce rates do affect your page rank. Ensure that content for that search term/keyword delivers the expected message. Alter the content if it doesn’t.
3) Always balance your goals for a page with your desire to optimize it.
Determine what the message of the page is. Then stick to it. It is better to have more pages that are focused than a few pages that have lots of content on them that cover many different topics. When a visitor clicks to your site, you don’t want him or her clicking away because the term searched for is so buried in the page’s content that it isn’t apparent the page is relevant.
4) Create knock-out FAQs around real questions.
FAQ pages serve multiple purposes, not just organic SEO value. Your FAQs can help customers become familiar with your service or product in a way not possible on a landing page. They can create an honest portrayal of the benefits of doing business with you. And they can share genuinely valuable information.
5) Publish press releases.
Press releases are a great way to announce changes that you have made at your company. Of course, you want to be sure the announcement is newsworthy in some way. If you can’t answer the question, “Why would someone want to know about this?” it’s probably not worth a press release.
Even if you think your product is the greatest thing on the market, the only time it would be worth a press release is when it first comes on the market. After that, you must be announcing something of genuine interest to others–a new partnership, an upgrade, a trade show. If all you are announcing is a special, it’s an ad, not a newsworthy event.
6) Gather feedback from customers to build content around.
When customers post comments on blogs or email you, this material is a fantastic resource. Of course, it is vital to preserve privacy, yet if one customer is interested in something others may be as well. Such material could find its way to a blog, to the FAQs or even to articles.
7) Offer eBooks.
EBooks are a great way to optimize a website. Let Google crawl a keyword rich eBook for your industry, and your site will benefit from natural keyword optimization. If people download your eBook, you have an opportunity to build your email list. The fact that visitors also stay and take action on your website, will help your search engine rank.
All of these techniques are “natural.” They won’t trigger alarm on the part of Google. They won’t be penalized in Google algorithm updates.
Never resort to “black hat” SEO unless you really don’t care how long your website stays at the top. Hit the scene too fast and furious, and you may trigger backlash from the search engine giant.
If you really need to get noticed quickly, then consider turning to a balanced organic SEO strategy with some ad marketing built in during the starting phase. Otherwise, if you can be patient, you will be able to climb to the top 10 search position and then maintain your place there with the same effort you put into getting there.
Denise Rutledge writes website content from a marketing perspective as part of her ghostwriting, SEO article, <a target=”_new” href= “http://writingasaghost.com/webcontent.html”>SEO website content</a>, eBook and resume services at <a target=”_new” href=”http://writingasaghost.com”>http://writingasaghost.com</a>