Marketing Collateral Examples
This project was one of my first. I reworked the website after Microsoft shut down Office Live, even though I had abandoned my personal chef dreams. (Writing is way too much fun!) I’ve received more value from the website itself, than I ever did as a chef. I prepared a tri-fold brochure, a gift card, and a first-service discount coupon to complement the website. Gordon Rutledge designed the logo and other artwork.
Wagon Wheel Cafe
For this real estate property, I created a sales brochure that had a top-fold. Then
I chose a color scheme that optimized the colors of the photographs available. The
same theme was carried over to the website (which went down when Microsoft discontinue Office Live).
View the Wagon Wheel sales brochure.
Bulletproof Jackets Instruction Manuals
This project is one of my most recent jobs. I produced the manual in two formats
–one for viewing online and the other for printing and shipping with the product.
Check this installation
instruction brochure for web browser viewing.
This version of the instruction booklet is ready
for the printer.
Blackbirds Event Center
For this real estate property, I created a brochure that has the traditional side fold.
The brochure not only matches the color scheme that I used on the website. I also
formatted the type for Blackbirds to match the signage on the building.
Check out the Blackbirds Event Center sales brochure.
As Built 2 Go
The original brochure for this company was drab and pale. I chose vibrant colors to
reflect the dynamic people who work for the company and the great product they produce
for their clients. To truly see the way the brochure lays out you will need to print
it and staple in the center.
The AsBuilt2Go website, which I also designed in Office Live, mirrored the look of the brochure. Unfortunately, the website is no longer live.
See how vibrant the AsBuilt2Go sales brochure looks now.
Oomph Press Release
This was my first professional press release. I am so grateful to Oomph’s CEO for her patience with me. She had been a professional press release writer and taught me so much. You may wonder why I leave this early work on my website. I feel the final results are something I can comfortably share with you.
See the Oomph Press Release Example
Poletti and Associates Press Release
This press release announced the appointment of Poletti and Associates, Dave
Poletti as president of the King County Chapter of NARPM. In this press release, the boilerplate is slightly longer than I now recommend. I would rewrite it in this way.
Dave Poletti & Associates manages and leases homes, condos and apartment buildings in the Seattle area. The company’s customer service department has received many local and national awards, the most recent from NARPM. Dedicated to developing long-term relations through putting client concerns first, Dave Poletti & Associates seeks to provide the most professional, informative, loyal and dedicated service available in the property management industry.
Radio Media Press Release
This press release was one of the first projects I worked on with Dr. Zee. He now writes his own releases.