Website Page Content
Certain pages are essential on a website, no matter what you are promoting. Let’s look at the pages all websites must have and why they are important.
The “Home” Page
At least one page on your site must summarize what your business is all about. This is usually the home page. You will probably link to additional pages from this one, yet this is the page where you focus on your primary message.
“About Us” Page
Often about pages are among the highest ranked pages on websites. Why? Because this is the page visitors go to when they want to get a feel for who you are.
People want to know where you came from, what your experience is, why you do what you do, etc. They want to feel like there are human beings with whom they can connect behind this website of yours.
“About” pages don’t have to be text only. Slide shows, timelines and infographics are just a few ideas that you can optimize for SEO while expressing yourself creatively.
The most important ingredient is organization. The next is prioritization, especially when there’s a lot of information worth sharing. Choosing a primary message and developing the “About” page content around that message impacts Google and visitors positively.
“Contact Us” Page
You don’t want potential customers struggling to figure out how to contact you. In most cases, you’ll lose the business!
I’ve seen designs where the Contact page and the About page are treated as one. This works as long as there’s a “Contact Us” invitation on every page.
You may be asking, “Why would I need a Contact Us page if I’ve put “Contact Us” boxes or buttons on every page?” Most “Contact Us” boxes use email as the contact method. That’s not the best method for some people.
There’s a lot more you can do on a website page.
- You can include a Google map so it’s easier for customers to find your physical location.
- You can describe the benefits of using one contact method over another.
If you offer a service, you’ll need at least one ‘Services’ page. When you offer multiple services, it’s a solid strategy to have a Services landing page with links to a separate page for each service which goes into more depth.
If you sell products, you’ll need a a shopping cart enabled site. Most shopping cart setups are designed so you enter the product information in one place. The software then generates pages based on visitor search entries.
Learn how I develop website content.